Tiffany & Co. | Colors of Nature

The Blue Book Collection is Tiffany’s annual collection of one-of-a-kind gemstone and diamond jewelry creations. While this collection is typically presented in person via private selling appointments and a gala celebration, Covid lock downs necessitated a pivot to an experience that was completely virtual. To create desire and show scale, we photographed the jewelry on figure for use across channels and in CRM outreach. Film, animation, and craftsmanship content brought the jewelry to life online via a special microsite, engaging an audience that could not view the pieces in person. Sales from the collection exceeded expectations, despite all presentations of the collection taking place entirely virtually.