Tiffany Celebration Rings

Tiffany Celebration Rings were not a new concept for the brand, but were historically positioned as a gift purchase vs. a self-purchase play. This campaign sought to change that dynamic, and invited people to mark milestones—large or small—with Tiffany Celebration Rings. Colorful, bold photography and a shift in messaging away from “traditional” milestones like anniversaries and babies brings a wider audience into the fold. Photography by Theodora Richter; Styling by Jocelyne Beaudoin