Rifle Paper Co. Furniture
Rifle Paper Co. partners with Chicago-based. Cloth & Company to offer on-demand furniture in Rifle Paper Co.’s joyful and beloved patterns. The goal of this campaign was to highlight the craftsmanship of the pieces with behind the scenes photography highlighting the craftsmanship behind the collection, as well as studio shots that feature drop cloths and mood boards, further reinforcing the idea of process and craft.
Long form video highlighting the bespoke process of creating Rifle Paper Co. furniture on demand. A shorter edit focused on the silhouettes and fabrics was created for use in paid social channels, and additional cutdowns are used on PDP pages for further storytelling on site.